Contact information

The field of choice architecture, nudging, and behavioral change is of interest to many people working in a variety of fields; economists, marketeers, psychologists, social scientists, policy makers etc. Often the idea of the rational human being is challenged and the field is therefore both subject to ongoing debate and infusion of new, innovative ideas. We as the Choice Architects find it important to get the most recent updates, learn, incorporate lessons learned into our work and contribute our own ideas. Learn more about our sources of inspiration we use as the Choice Architects and get to know some of the leading experts in the field of behavioral change and design.

Nudging

“A ‘nudge’ is presented as any de facto influence on choice that is ‘easy and cheap to avoid”. In 2008 Richard H. Thaler (Professor of Behavioral Science and Economics at the University of Chicago) and Cass R. Sunstein (Professor of Law at Harvard Law School) wrote the book “Nudge: Improving Decisions about Health, Wealth, and Happiness” which gave anyone with a desire to be a change-maker, food for thought. More about ‘nudging’ in 3 minutes by Professor Thaler himself:

Behavior Change

Dan Ariely is Professor of Behavior Economics and Psychology at the Duke University, as well as author of the book Predictably Irrational: The Hidden Forces That Shape Our Decisions. Check out his insightful, entertaining talk on the predictability of our irrational behavior.

Behavior Design

If you’re talking about behavior design you’re destined to hear the name of B.J. Fogg being mentioned. Being the Director at the Persuasive Tech Lab at Stanford University and active in the behavior-changing field for over 15 years, he’s truly an expert in the field. Check out BJ Fogg’s Ted-talk here:

Find out more about Choice Architecture:

DISCLAIMER
This Website may contain links to other sites. The Choice Architects, Studio Joyo nor the website owner assumes responsibility for the accuracy or appropriateness of the information, data, opinions, advice, or statements contained at such sites, and when You access such sites, You are doing so at Your own risk. In providing links to the other sites, The Choice Architects, Studio Joyo or the owner of this website is in no way acting as a publisher or disseminator of the material contained on those other sites and does not seek to monitor or control such sites. A link to another site should not be construed to mean that The Choice Architects, Studio Joyo or this website is affiliated or associated with same.

The Choice Architects logo

Spuistraat 12
1012 TS Amsterdam
the Netherlands
+31 (0)20 624 77 26

Mail Us Or feel free to call +31 (0)20 624 77 26