Contact information

Bas Ruyssenaars Co-Founder

BasRuyssenaarsIs innovator and specialized in empowering businesses and organizations with creative strategy building. Bas has experience as a multimedia publisher (o.a. Kluwer), marketeer and a developer of new business concepts. Apart from being Co-Founder and partner at The Choice Architects he is: Co-Director of The Beach, a network organization for creative innovation; Partner at the Institute of Brilliant Failure promoting transparency and self-reflection; Inventor and owner of the new sports game YOU.FO. He obtained his Masters degree Culture Organization and Management at the Free University of Amsterdam and his Bachelor International Business at the Haarlem Business School.

David Dodd Consultant Behavioral Changedaviddodd

David currently runs his own Coaching company. He specializes in growing his client’s performance and enjoyment, be it personal or within a company, through a holistic approach. Step by step, goals are formulated and actions are taken to reach these, building on his client’s sense of responsibility, motivation and passion. He is also affiliated with the Institute of Brilliant Failures and focuses on stimulating transparency and self-reflection around personal accomplishments and failure. David supports the Choice Architects as a behavioral change Consultant.

Creative Partners

Studio Black – Design agency

Yard Internet – Internet company

Memento – Internet company

The Choice Architects logo

Spuistraat 12
1012 TS Amsterdam
the Netherlands
+31 (0)20 624 77 26

Mail Us Or feel free to call +31 (0)20 624 77 26